Sunday, 20 April 2008

Paying Users for Generating Content

A while back I mentioned user generated content, and wondered how long before forums and hosting sites that make money out of users content (eg from all the advertising that is on popular pages) would start paying producers for that content. of course, after hosting costs and overheads and profits were taken into account. So far I've only seen competitions and reader discounts, and no financial rewards. Until today, where I followed up a link to some videos on metcalfe.com and looked at their http://www.metacafe.com/producer_rewards/

I like the fact that it tells you how much the producer makes for a certain video. Nice way to attract more content from the "I can do better than that" brigade.

There was a nice human drama playing out in one of the comment threads of a how-to-make-a-stove video. Someone alleged that the stove blew up when they followed the instructions and they were consulting a lawyer. Whether genuine or not, it opens up content providers and hosting companies to abuse. Be careful when giving advice online.

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